142/ What I'm Wearing: La Rentrée
Casual vs. Intentional Casual + #NewBurch, all red & shedding metaphorical weight
What I’m Wearing is a series where I share all of the outfits I’ve worn over a given week (or two), along with styling notes, links and related thoughts. If you see an outfit you like on my Instagram, you’ll find it here.
By now, many of you have probably heard of the “Toryssance,” the fresh new direction taken by American lifestyle brand Tory Burch, observed in its early days by Substackers like
1 and .In February, Burch spoke to Nylon about managing what has become a global $1B brand: “Over the years, I realized that I was running the business, and in the end, that wasn’t my passion….I was designing maybe 20% of my time.”
The brand’s turning point began as far back as late 2018 when Burch handed the CEO reigns over to her husband and former LVMH executive Pierre-Yves Roussel (the main force in placing Phoebe Philo at Celine and Jonathan Anderson at Loewe) freeing herself up to dedicate all of her time to designing.
In her spring 2021 collection, we saw the first hints of change, and by spring 2023, the brand’s rebirth was official in the eyes of fashion insiders and onlookers.
Outfits for a Night Out
Curious to see more #NewBurch in person, I popped into Tory Burch’s Design District boutique during a visit to Miami in December.
I didn’t have a lot of time — I was en route to a rendez-vous with
— so I scanned the racks quickly, mentally referencing images I had seen online.Really, there were only two pieces I wanted to try on, neither of which were on the floor. A long shot because they were previous season, I asked the SA and, hooray, both were in the back! This dress (which I loved on Anny Choi here) was way too short on me and my long torso. Instead, I bought the skirt version and sized up to get more length. Made from a gauzy, ever-so summery silk, a sheer black tight brought the skirt into winter party season. (Side note: I find it jarring navigating the website, with thrice if not 4x more expensive #NewBurch pieces side-by-side with OG styles.)
The second piece I had been eyeing were the pierced slingbacks, with which I felt inspired to wear head-to-toe red for a round of holiday drinks. People have asked me if they’re comfortable but I didn’t walk enough in them to get a good sense. Will report back after the next couple of wears.
For a milestone family gathering, I turned to a more conservative outfit with bare legs on an aberrant 13C(55F) January day:
Throw-On-And-Go
Aside from the few occasions, my holidays were — per usual — a low-key, casual affair. For errand runs and hangouts, I was throwing on whatever easy-to-pair neutrals were lying on The Bench.
Referring back to my three levels of effort when getting dressed, the next two outfits are “zero effort”:
This is a “minimal effort” outfit:
Intentional Casual
On the other hand, Intentional Casual outfits take the third (and highest) level of effort, i.e. “reasonable,” requiring thought, consideration and experimenting.
Intentional Casual outfits are deceptive because they look “casual” and “effortless,” but they actually take just as much time to put together as the Going Out outfits above. In a summer AMA newsletter, a reader asked this question:
Q: Hi Irene, would love a deep dive into style.. how do you make your outfits have that “special factor”.. the thing that is truly you.. what’s your thought process when putting together everyday outfits.. what makes something work or not.. your thought process in words! Thank you xx
I responded with a long-winded answer, the TLDR of which is that I consider proportions, balance, and interest, in that order. I took into consideration all three factors in each of the following “casual” outfits.
If you haven’t read that AMA yet, I encourage you to read my answer in full!
Finally, check out My 52 Coziest Outfits of 2023 for more zero, minimal and reasonable effort outfits that are comfortable, cozy and casual for the winter months. We’re in 2025 now, but I’m still wearing almost of these pieces, bien sur.
À bientôt!
Irene
In the New York Times.
Here's an idea for a column, Irene! "If I could only have one, I'd get...." Doesn't matter if it's high or low end so long as you're truthful! If you could only have one pair of blue jeans, one pair of black jeans, one trouser, one sweat pants, one t-shirt, one cashmere sweater, one coat etc. The plethora of brands and recommendations can be overwhelming on Substack, then the working out of who is a sponsor (and therefore less effective as a recommendation from the writer no matter how much they avow they really love it)... I'm sitting here thinking that I'm sick of multiples, over-consuming and I just want to get the best version of a simple thing. Obviously this changes a bit on different bodies, but your styling is chic and your mix of pricey and affordable is realistic. That said, if everything is pricey in your "If I could only have one" I want to hear those without filter! Thanks for listening!
Thank you for allowing this entire category of casual looks that TAKE A LOT OF EFFORT ♥️ and for making me your rendez vous!